I craft immersive experiences that forge genuine human connections—from premium brand activations to cultural celebrations and community initiatives. By blending strategic thinking with authentic warmth, I elevate ordinary moments into meaningful memories that inspire and resonate.
My philosophy is simple: the most powerful connections emerge when people feel truly seen, heard, and valued.
I've consistently quadrupled sampling engagement at Seattle's busiest Whole Foods locations. By developing a structured sensory journey approach, I transformed curious tasters into customers, achieving the highest average sales per demo in company history. Recognizing this succes, Ghia has invited me to lead their Brand Ambassador program, where I intend to design systems to scale these results.
My partnership with the Korean Cultural Center of Chicago and Chicago Children's Museum transformed cultural education into an immersive celebration. By designing an interactive Children's Day experience—complete with authentic game stations, hands-on arts workshops, and compelling exhibits about the holiday's founder—I created meaningful cross-cultural connections for over 500 families through a one-day program.
Over three cohorts (2022, 2023, 2025), I designed and facilitated a 10-week fellowship program connecting emerging artists with active social justice campaigns in Chicago. The program created a nurturing space where artists could develop their craft while contributing to movements they care about—strengthening both individual creative practices and collective capacity for change.
While I can (often) get into my own head about ideas, Danbee asked great questions and listened deeply to expertly translate my ideas into a concrete, beautiful aesthetic that brought everything together.
Thanks to her work designing our visual brand identity, I feel more confident in how I present my bookshop to the world.
Danbee is incredible and I cannot wait to have another reason to partner with her. Her approach to design is accessible and fun and she was so thoughtful about asking powerful questions that got to the core of what I craved/wanted for my brand. I highly recommend working with her!
Danbee is incredible and I cannot wait to have another reason to partner with her. Her approach to design is accessible and fun and she was so thoughtful about asking powerful questions that got to the core of what I craved/wanted for my brand. I highly recommend working with her!